Your database is your most valuable asset — so why aren't you treating it that way?
Cameron Berry Cameron Berry

Your database is your most valuable asset — so why aren't you treating it that way?

Every search firm has a database. Most have had one for years — and plenty of senior leaders will tell you theirs is richer than the competition's. But ask a consultant what's actually in it, and whether they'd trust it in a client pitch, and the story changes. The firms pulling ahead in 2026 aren't the ones with the biggest networks or the most consultants. They're the ones who know what they have, where it lives, and how to use it. Because fragmented data isn't just an admin inconvenience — it's a direct, ongoing cost to the business. And the firms that solve it aren't just more efficient. They're having fundamentally different conversations with clients.

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Where do search firms struggle with data?
Cameron Berry Cameron Berry

Where do search firms struggle with data?

It's a story as old as time; bad (unorganised) data in, bad (spotty/ineffective) data out. “Bad Data” has acted as a blocker for search firms for too long, causing serious long term consequences like slower client growth, frustrated teams, and missed opportunities to demonstrate market knowledge.

…so how do we identify where bad data exists, and how do we solve for it?

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Why Supporting People Matters—Especially in a world of AI
Cameron Berry Cameron Berry

Why Supporting People Matters—Especially in a world of AI

Embracing AI isn’t just about adopting new tools—it's about strengthening your core commitment to people and ensuring you're right there with them throughout this journey. By creating a person-centric approach and developing both foundational and specialised skills within your team, organizations can truly empower and uplift from within.

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